The Red Tab™ Program is a free loyalty program for Levi’s® customers. By joining customers unlock immediate access to free shipping, exclusive product drops, birthday rewards, and more.

Each month the Red Tab™ Program delivered at least 3 benefits. I was the main visual designer responsible for communicating the new perks in an exciting and understandable way. Below are a couple examples of how these benefits were delivered to customers via email, the Levi’s® App, and the Levi’s® website.