I designed and curated the Fox Box for Mint Mobile. It contains cool swag inside for influencers and Mint Mobile's lucky subscribers. The Fox Box is fun and exciting way to help build brand loyalty and get engagement. It was important for the Fox Box to be multi-purpose–it needed to not only make sense for influencers Mint Mobile works with to receive it as a "Thank You," but also make sense as a surprise and delight for random subscribers.
The Mint Mobile brand is cheeky and punny so I came up with the playful headline "{FOX}-YEAH!" as the main greeting for the box. The sides of the Fox Box have custom icons of what the brand is about and also give clues as to what the box may contain.