During my time at Ultra Mobile I had the privilege of being Design Lead on several retail marketing campaigns. Each marketing campaign comprised of a list of collateral to design for: standard posters, slim posters, acrylic inserts, brochures and window decals in English, Spanish and Mandarin.
Below is the marketing campaign for the January 2018 Plan Refresh.
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Customers were going to different wireless carriers because they offered more data for the price. Ultra Mobile had a number of plans that could be more strategic in the category. There was no incentive for people to buy more than one month at once, which was a missed opportunity to reduce churn.
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Show the benefit of buying 3 months at once – First Priority
"Unlimited International to 75+ Destinations"
Plan price and details
Logo and brand colors (purple and orange)
Stand out in the sea of sameness
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I distilled the Marketing Must-Haves and Sales' feedback through a creative filter, pitched my creative direction to the cross-functional team, and delivered the look and feel of the campaign when my direction was selected. Our plans got Bigger. Better. Faster. so it was important for me to convey the messaging in a dynamic way, and give sense of expansion, movement and excitement. I accomplished this by treating the biggest benefit with a 3D effect and putting a burst behind it. After I created the posters for the $19, $23, $29, $39 and $49 plans, I delegated production of other assets (like resized collateral) to the rest of the design team.
