Green Earth Bentonite is a U.S.-based company offering sustainably sourced, premium bentonite products for industries ranging from pet care to construction. As they prepared to launch their flagship product—natural clumping cat litter—they needed a visual identity that felt trustworthy, natural, and elevated.

I partnered with the team to design a full branding system, including a new logo and packaging for their cat litter line. Inspired by the rolling mountains of their bentonite mining sites in China, the logo reflects a sunrise over the hills, with subtle feline silhouettes in the shadows—a nod to their hero product. The overall aesthetic is clean, feminine, and earthy, aligning with their mission of sustainability and innovation.

From concept to final mockups, this project was all about blending function with feeling—creating something that could resonate with both everyday pet owners and industrial partners alike.